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The Cubas

SEO and AI search

Three PlacesCustomers Look.Be In All Three.

Organic results, the map pack and AI generated answers are three separate battles fought with overlapping weapons. Most agencies fight one and hope the others follow. They do not.

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What SEO services does The Cubas provide?

The Cubas provides technical SEO, local SEO and Google Business Profile management, semantic content strategy, digital PR, conversion optimisation and AI answer engine optimisation. Campaigns cover organic rankings, Google Maps visibility and citations inside AI generated answers from ChatGPT, Gemini, Claude and Perplexity.

Where visibility lives now

One Search. Three Different Results Pages.

A single query can produce a map pack, an AI summary and a list of links. Each is won differently, and a campaign that ignores two of them is leaving most of the demand on the table.

01

Classic organic search

The ten blue links still carry the majority of commercial clicks for most service categories. Losing them is not an option, whatever else changes.

02

The local map pack

Three results, usually above everything else, taking the overwhelming share of calls in urgent categories. Proximity, prominence and relevance decide who appears.

03

AI Overviews and assistants

One generated answer citing a handful of sources. Being cited puts you in the decision. Being absent removes you from it before a comparison ever starts.

Services

What A Campaign Actually Contains

No tiered packages with features withheld to force an upgrade. Every engagement covers what the market you are competing in requires.

01

Technical SEO

Fix what stops search engines and AI crawlers reading your site properly.

Crawl budget, index bloat, broken canonicals, orphaned pages, render blocking scripts and Core Web Vitals. Unglamorous work that decides whether everything else you do has any effect.

  • Full crawl and index audit with prioritised fix list
  • Core Web Vitals remediation for LCP, CLS and INP
  • Canonical, redirect and internal linking architecture
  • Structured data implementation and validation
  • Log file review of how Googlebot actually crawls you
02

Local SEO and Google Business Profile

Own the map pack in every town where your customers are actually searching.

Profile optimisation, category accuracy, service descriptions, geotagged media, review strategy and citation consistency across the directories that still carry weight in the UK.

  • Google Business Profile rebuild and ongoing management
  • Citation audit, cleanup and NAP consistency
  • Review generation system and response framework
  • Location page architecture across your service radius
  • Local competitor gap analysis by postcode
03

AI Search and Answer Engine Optimisation

Get named inside ChatGPT, Gemini, Claude, Perplexity and AI Overviews.

Answer engines summarise instead of listing. Your content has to be structured so a model can extract a clean, attributable answer and credit you as the source.

  • Entity and knowledge graph alignment for your brand
  • Extractable answer blocks and question led page structure
  • Schema coverage across services, FAQs and locations
  • Prompt level visibility tracking across major assistants
  • Citation building on the sources models actually quote
04

Semantic Content Strategy

Build topical authority around entities, not scattered keywords.

We map your market as a topic graph, find the questions your competitors answer badly, and build clusters that make your site the obvious authority on a subject rather than a bystander to it.

  • Topic cluster map with entity relationships
  • Search intent classification for every target query
  • Content briefs written for expertise, not word count
  • Internal link architecture that reinforces topical depth
  • Content refresh programme for pages losing ground
05

Authority and Digital PR

Earn the links that move rankings, skip the ones that risk them.

Relevance beats volume. We build links from UK publications, trade bodies and regional media that carry genuine topical connection to your business.

  • Link gap analysis against your ranking competitors
  • Digital PR campaigns built on real data or expertise
  • Trade and regional publication outreach
  • Toxic link audit and disavow where needed
  • Brand mention monitoring and unlinked mention recovery
06

Conversion Rate Optimisation

Traffic that does not convert is a vanity metric with a hosting bill.

We analyse how visitors actually move through your pages, remove the friction between interest and enquiry, and test changes that shift the numbers that appear in revenue.

  • Session recording and heatmap analysis
  • Enquiry funnel audit from landing to submission
  • Form and call to action restructuring
  • Landing page tests with measurable hypotheses
  • Call tracking and enquiry attribution setup

Process

Five Stages. Same Order. Every Time.

The sequence matters. Content before technical fixes is wasted effort, and links before either is money set on fire.

01

Audit before opinion

Every engagement starts with a full technical, content, authority and competitive audit. We do not recommend anything until we can show you the data behind it.

02

Strategy tied to revenue

We map which queries your buyers actually use, what those enquiries are worth, and which ones are realistically winnable inside your timeframe and budget.

03

Build and publish

Technical fixes, page architecture, content and schema get implemented properly rather than recommended in a document you have to action yourself.

04

Earn authority

Digital PR, trade citations and genuine relevance signals. Slow, deliberate and the part most agencies quietly skip because it is difficult.

05

Report what matters

Rankings, map positions, AI answer appearances and enquiries. You see the same dashboard we do, updated continuously, with no filtered screenshots.

Client Words

Reviews That Describe A Result, Not A Mood

We are not interested in testimonials that say nice things in vague terms. The reviews worth reading are the ones that describe something specific that was not there before.

We reached out to The Cubas for SEO and website optimisation and the results blew us away. Within weeks we were climbing Google rankings, appearing in Google AI search results, and their CRO work meant that traffic actually converted into real enquiries. Professional, transparent, and ahead of the curve.
Butterfly TissuesBristol, United Kingdom
Before working with them, my website had low visibility, slow indexing, and most keywords were not ranking. They started with a full audit. Within a few months, my website started ranking on the first page for multiple keywords. They helped me rank faster through technical fixes, content optimisation, smart keyword targeting, and quality backlinks.
Emma PatonLeeds, United Kingdom
Saif recommended I use this company for my SEO, and they did not disappoint. The team is professional, efficient, and easy to work with. Definitely happy with the results so far.
Muhtasim AhmedSwindon, United Kingdom
I hired The Cubas after noticing our website had completely stalled in organic search. Their team ran a full technical SEO audit, fixed crawlability issues, resolved duplicate content problems, and restructured our internal linking. Within a few months our rankings improved noticeably and we even started appearing in Google AI Overviews for several of our main keywords.
James WhitfieldBath, United Kingdom

By sector

Industry Specific Search Strategy

Regulated sectors have rules, buying triggers and trust requirements that generic SEO advice ignores completely.

Legal

SEO for Solicitors

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Accountancy

SEO for Chartered Accountants

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Financial services

SEO for Financial Advisers

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Renewable energy

SEO for Solar Panel Installers

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Medical aesthetics

SEO for Aesthetic Clinics

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Property services

SEO for Damp Proofing Companies

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By location

Local Campaigns Across The UK

Every market has different competitors, different search behaviour and a different route to the top three.

Wiltshire

SEO in Swindon

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Bristol

SEO in Bristol

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Somerset

SEO in Bath

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West Yorkshire

SEO in Leeds

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Buckinghamshire

SEO in Milton Keynes

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Greater London

SEO in London

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Oxfordshire

SEO in Oxford

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Cardiff

SEO in Cardiff

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Gwent

SEO in Newport

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Hampshire

SEO in Southampton

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East Yorkshire

SEO in Hull

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Devon

SEO in Exeter

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Lancashire

SEO in Lancaster

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Hertfordshire

SEO in St Albans

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Gloucestershire

SEO in The Cotswolds

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Questions

What People Ask Before Signing

What does your SEO process include?

Every engagement opens with a technical, content, authority and competitor audit. From there we build a roadmap covering technical remediation, page architecture, content production, structured data, local visibility and link acquisition, with reporting against rankings, map positions, AI citations and enquiries.

What is the difference between local SEO and national SEO?

Local SEO optimises for proximity, prominence and relevance within a service area, driven heavily by your Google Business Profile, citations and reviews. National SEO competes on domain authority and content depth across queries with no geographic intent. For most UK service businesses, local comes first because it converts sooner and costs less to win.

Do you work with businesses outside your listed locations?

Yes. The listed locations are where we have existing campaign experience and local market knowledge, not a boundary. Campaign quality depends on data, competitor analysis and your own customer insight rather than physical proximity to your office.

How do you report on AI search visibility?

We track prompt level appearances across major assistants and AI Overview citations for your priority queries, alongside classic rank tracking. That shows whether your content is being quoted in generated answers, not just whether it sits on page one of a traditional results page.

Will you work with my existing website or do I need a new one?

We work with the site you have wherever it can be fixed. A rebuild is only recommended when platform limitations genuinely cap performance, such as page builder bloat that makes Core Web Vitals unachievable. When that happens we migrate with a full redirect map so existing rankings carry across.

You Are One Audit Away From Knowing Exactly Where You Stand

We will look at your site, your map visibility and the businesses currently outranking you, then tell you what is actually holding you back. No pitch deck, no retainer pressure.

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