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The Cubas

Case studies and guides

The Work,Explained WithoutInvented Numbers

Campaign walkthroughs describing what we changed and why it worked, plus practical guides for anyone trying to judge this industry from the outside. Client commercial figures stay with the client.

What do The Cubas case studies cover?

These case studies explain the mechanism behind each campaign: what was wrong, what was changed and why that change produces results. They cover local SEO for clinics and trades, AI answer engine optimisation, sector strategy and how to evaluate an SEO agency before signing.

Reading list

Mechanism Over Marketing

Every piece here explains how something works rather than claiming a result you cannot verify.

Automotive services · 5 min read

Ranking A Specialist Automotive Service Locally

When a customer is locked out of their car, position four does not exist.

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Heating and plumbing · 6 min read

Getting A Heating Company Into AI Search Results

Ranking on page one stopped being enough when the answer started appearing above page one.

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Aesthetic clinics · 5 min read

Local SEO For An Aesthetic Clinic: What We Changed And Why

Patients choose the injector, not the clinic. Everything in this campaign followed from that one fact.

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Buyer guide · 6 min read

How To Choose An SEO Agency In Oxfordshire

Most agency pitches are indistinguishable. These questions separate the ones doing real work from the ones running a template.

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Local strategy · 6 min read

The SEO Strategies That Work For Milton Keynes Businesses

Milton Keynes has a search advantage almost nowhere else in the UK has, and most local businesses are not using it.

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Explainer · 7 min read

What SEO Actually Is For A UK Business In 2026

Most explanations of SEO were written for a search engine that no longer exists. Here is what the work actually involves today.

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You Are One Audit Away From Knowing Exactly Where You Stand

We will look at your site, your map visibility and the businesses currently outranking you, then tell you what is actually holding you back. No pitch deck, no retainer pressure.

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